Why FrUve

Turn the can around.

Most drinks ask you to trust the front label. We would rather you read the back — because the numbers are the whole point.

Zero added sugar

Not low sugar. Not “no sugar added, except…”. Zero.

Real produce nutrition

Up to 15 servings of fruits and vegetables in a single can.

Vitamins & minerals

Up to 21 vitamins at 100% DV, plus 74 trace minerals.

Graded on nutrition, not marketing

The beverage aisle is full of health halos: juices that carry as much sugar as soda, “functional” waters with very little in them, and protein shakes that taste like a chore.

FrUve gives you a simple way to look past the front label and ask better questions. How much added sugar? How much real nutrition? How much benefit per sip?

Three lines, one standard

Super Water for hydration with actual nutrition. Super Smoothies for a full day of fruits and vegetables. Complete Protein+ for plant protein, fiber and micronutrients in eight ounces.

Each line has its own Dare to Compare table — see how it stacks up against a typical drink in its category.

The lines

Find the FrUve that fits.

Three lines, one standard: real nutrition, zero added sugar, and a taste worth repeating.