Why FrUve
Every ingredient earns its place.
Real fruits and vegetables, plant-based nutrition, and a vitamin and mineral blend — plus a short list of things we deliberately leave out.
Plant-powered
Nutrition that starts with fruits, vegetables and plants.
Non-GMO
Ingredients chosen for what they bring, not what they cost.
Nothing artificial for show
No preservatives and no artificial colors.
What goes in
Every FrUve recipe starts with the nutrition it has to deliver, then works backwards to the ingredients that can carry it — and still taste great.
- Fruit and vegetable nutrition for vitamins, minerals and flavor
- A vitamin and mineral blend at levels that make a difference
- Plant protein and fiber in Complete Protein+
- Electrolytes for hydration that does more
What stays out
The list of things we leave out matters just as much.
- Added sugar
- Preservatives
- Artificial colors
Read it for yourself
The full ingredient list and nutrition facts are printed on every can and shown on every product page. If you have an allergy or a specific dietary need, please check the label for the flavor you are buying.
The lines
Find the FrUve that fits.
Three lines, one standard: real nutrition, zero added sugar, and a taste worth repeating.
